Are you leveraging the opportunity presented by big data? If not, you are not in the minority. With so many islands of customer activity, organizations are struggling to bring together the information to deliver effective marketing and customer experience programs.
Read Extracting value from big data: the hidden challenge for marketers to understand:
What factors contribute to a lack of a single, unified view of customers
How this is impacting marketing performance
3 ways to make your big data more valuable
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Extracting Value from Big Data: The Hidden Challenge for Marketers