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Failing to ensure high-quality data in support of core business applications will put business goals at risk. For example, sales and marketing initiatives need cleansed, standardized, and enhanced data to support customer-facing operational applications if they want to increase conversion rates and retain existing customers. There are many areas within the enterprise where high-quality data contributes to operational excellence, among them:

  • Clean and auditable financial data for regulatory and financial reports
  • Sharing product and financial data with related business units and partners
  • Complete 360-degree views of customers
  • Trusted metrics and KPI’s for analytics and business intelligence (BI)

This report provides recommendations for incrementally and continuously improving the quality of operational data (as Trillium does with its integrated CRM solutions), which in turn contributes to an organization’s drive toward operational excellence.