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The quality of data – incomplete, out of date, poorly formatted, or duplicate customer records – often proves to be a key culprit in the poor results delivered by many CRM projects.

In this webinar, data quality experts Philip Russom of TDWI and Steve Shissler of Trillium Software will discuss both the principles and practical challenges of deploying an integrated, operational data quality solution that can help ensure your CRM system executes both efficiently and effectively.