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Once data was the product of marketing and sales activity, but now it's beginning to drive those activities. Join Trillium Software guest, John M. Coe of for an enlightening discussion of how data dependent marketing and sale activities - and their results - have become. In the webinar, John will explore:

  • Crucial data requirements for new account-based marketing, segmentation, and predictive analytics
  • The fundamental challenge of data "decay", its impact on operations and how to keep the data clean
  • The marketing and sales results achievable with an integrated data strategy

These topics and more will covered in an informative 45 minute session.

About the Speaker

John M. Coe, President of, LLC has been in the B2B sales and marketing world his entire life, and with his long time business associate and friend Jim Wheaton, has founded A firm focused on B2B Data-Driven Marketing that delivers on the elusive and dichotomous promise of – Sell More BY Spending Less.

John is very well known in the B2B database and direct marketing world and has given over 425 seminars and presentations at industry conferences both in the US and internationally, (he now gives seminars in Shanghai once a year on Improving Sales Productivity), has been one of the primary B2B seminar providers for the Direct Marketing Association, plus writes numerous articles and white papers. His book form McGraw-Hill titled The Fundamentals of B2B Sales and Marketing is now in bookstores worldwide and is in its second printing.

John has a BS degree in Chemistry from Miami University in Ohio, and a MBA in Marketing from Case Western Reserve University. He has been awarded numerous honors including Who’s Who in B-to-B Marketing in 2007 and Direct Marketer of the Year from the Arizona Chapter of the DMA. In his spare time his passion is golf where his handicap is increasing with age. He’s a much easier mark now.