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Most CRM operations are crippled by data problems. Inaccurate, incomplete, orphaned or aging information bedevils many systems. The problems are hidden, but you pay the price; probably paying far more than you realize. It is death by a thousand cuts – a thousand data cuts. And, as Forrester Research has noted, it's a condition for which CRM has no natural remedy since "data quality can't be solved by the [CRM] application alone."

The first of a two part webinar series discusses the customer data challenges inherent within a CRM system and shows how to implement best practices for preempting the negative business impact of poor data. View the webinar and you will:

  • Understand the unavoidable data challenges associated with customer acquisition.
  • Learn to integrate data quality seamlessly within your environment, gaining the benefits as a natural CRM operation.
  • See the business impact that good data can have on your operations – and your business.

In Part 2, Steve Shissler, Director of Sales Engineering, showcases how CRM administrators and end-users can proactively address the potential impact of operating on incomplete or inaccurate customer information within your CRM system.

You will see a product demonstration that explores how Trillium can seamlessly deliver a set of services that:

  • Allow CRM administrators to cleanse an existing system that has been running with no data quality processes previously in place.
  • Enable administrators to identify incomplete or duplicate records that are being newly imported into the system as part of a batch load.
  • Demonstrate how individual end users can easily preempt the entry of incomplete or duplicated records by intercepting the action and facilitating resolution as part of the process of creating a new record.

Trillium facilitates the unobtrusive incorporation of data quality into daily CRM operations, ensuring that you get "the truth, the whole truth, and nothing but the truth" in terms of customer information. Watch these webinars and see how.